When you say Super-Pharm, the next word is most likely LifeStyle. The country’s leading consumer club by Super-Pharm has decided to undergo a brand refresh to restore its vibrancy and strengthen its appeal to a younger audience, with a special focus on young families.
The new identity has taken all the familiar visual elements of the brand and infused them with a fresh energy that enhances the sense of exclusivity inherent in such a club. A deep exploration into a uniquely tailored logotype has refined the elegant nuances while preserving a youthful dynamism. The freshness is accompanied by a new shade of blue – brighter, and more radiant – alongside a bilingual sans-serif typographic system that conveys elegance, modernity, and minimalism.
