Between the Drops” was a competition by the Architecture Department in Bezalel, in special collaboration with the Bernard van-Leer Foundation and the Ministry of Health. The competition was created for young architects and designers who were asked to propose a rethinking of the way in which Baby Clinics (“Milk Drop”) are planned and designed throughout the country.
In order to produce a visual representation that will appeal to a target audience of architects and designers, we have developed for the various categories of the competition a uniform system of symbols, based on the shapes a drop and multiple outlines, in a way that portrays the drops in a cradle and a parental nature. The combination between the iconic drops and different compositions of lines created a graphic expression for relatively abstract concepts such as “development” or “comfort”.
Another effect of the use of multiple lines is their ability to express architectural values such as depth and physical spaces. Another prominent element of the project “Between the Drops” was that it was trilingual – from the project’s logo to the various typographic challenges throughout its applications.
In order to produce a visual representation that will appeal to a target audience of architects and designers, we have developed for the various categories of the competition a uniform system of symbols, based on the shapes a drop and multiple outlines, in a way that portrays the drops in a cradle and a parental nature.
