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In 2019 Bezalel’s bachelor’s degree enrolment campaign was all about simplicity and straight forwardness, both in terms of textual messages – and graphic language. The main message “Lead, Bezalel”, was accompanied with a series of basic graphic representations of the term “lead” – multitudes of the duplicated graphic element, when only one is differentiated by colour and represent the academy’s original thinkers that lead the way for others to follow.

 

The bold colours of these graphic elements created a distinctive campaign, that was noticeable in all media; billboards, newspaper ads, and digital media.

Branding

Design

Advertising

Motion

Education

L

Client

Bezalel Academy

Service

Print Production, Branding, Social Media, Signage

year

2019

In 2019 Bezalel’s bachelor’s degree enrolment campaign was all about simplicity and straight forwardness, both in terms of textual messages – and graphic language

The main message “Lead, Bezalel”, was accompanied with a series of basic graphic representations of the term “lead”

The bold colours of these graphic elements created a distinctive campaign, that was noticeable in all media; billboards, newspaper ads, and digital media