The registration campaign for undergraduate and graduate studies at Bezalel in 2023 encountered a complex political reality, in the course of a war, with uncertainty hovering over everyone. Understanding the media landscape of the country at that time, the campaign was adapted to the spirit of the era, both in terms of form and color.

The leading message was written with the aim of creating a little certainty, which was much needed for the period, and sought to strengthen and emphasize the long-standing tradition of the academic institution: “Always here, always Bezalel.”

Through an abstract formal process, using only black and white colors, a reductive yet recognizable language developed, with a strong presence in the media field. The leading form appeared at the center of the entire campaign, and the graphic simplicity carried the message at its core.