What happens when the bass of hip hop meets the swing of jazz? FLOW begins.

For a festival that brings together two distinct musical worlds, we developed a visual language that highlights the rhythm and dynamism of the music: letters that break out of the grid, bold colors, and imagery that blends the street, the stage, and the celebration. The entire system was designed to create an urban, free, and unexpected atmosphere – one that connects music, Tel Aviv audiences, and constant movement.