Layers is a new furniture and accessories brand by Innovate – Israel’s leading interior execution and planning firm, specializing in large-scale projects in both the public and private sectors. Layers offers a curated selection of high-quality soft furniture, lighting, rugs, accessories, and textiles – carefully chosen to complete and elevate any space, one thoughtful layer at a time. The brand bridges the worlds of design, comfort, and the feeling of home, driven by a deep passion for aesthetics, materials, and texture.

We developed the full brand strategy for Layers – from its core values to its visual identity. The branding process included naming, tone of voice, and marketing copy, culminating in a distinctive graphic language built around the letter “L”: a bold, memorable, and structured grid, paired with a photographic style dripping with taste and visual impact.

Layers doesn’t just offer objects – it adds depth, character, and intentionality to your space.

Moving in? Opening a studio? Renovating your home?
Layers has you covered – just look for the L.