SIP À JUICE is a wine brand born in Beaujolais, France, out of a desire to take wine out of its ceremonial context and bring it back into everyday life. No family crests, no unnecessary rules – just good, approachable wine made for dinner, a picnic, or a party, with no wine knowledge required to enjoy it.
Good wine. Bad behavior. became the starting point for the entire brand. On one hand, there is quality wine from a region with a long winemaking tradition. On the other, a brand that refuses to behave the way a wine brand is expected to. Instead of seriousness, ritual, and a language aimed at connoisseurs, we built a world that feels relaxed, direct, and slightly irreverent – one that treats wine as part of life rather than an occasion you need to prepare for.
The visual language carries the same tension. Large, dominant typography, juicy colors, gradients, effortless photography, and graphic elements that sometimes feel more like a party flyer than a traditional winery. We designed the identity, packaging, and digital world as a flexible system that allows each bottle to have its own character while remaining unmistakably part of the SIP À JUICE universe. The website extends the brand beyond the bottle, with a club, limited editions, collaborations, and events that bring a community together around it.
SIP À JUICE is a wine brand that aims to free the world of wine from the rituals and rules that surround it. Under the line Good wine. Bad behavior., we created a colorful, direct, and slightly irreverent identity, packaging, and digital world that connects winemaking tradition with culture, freedom, and simple enjoyment.
