The color on this site is determined by the weather in Tel Aviv, the current temperature is:

22°

The Israel Museum is the largest and most important museum in Israel, and one of the ten largest museums in the world. About half a million artefacts are registered in the museum, and it holds collections from the fields of archaeology, ethnography, Judaica, art and changing exhibitions. In the past, the Israel Museum has had several different websites from different periods, and they all existed simultaneously.

 

The work process began with the analysis of various museum websites around the world, followed by a broad user-survey, in-depth mapping and analysis of the use of the museum’s previous websites, and by that understanding the target audience and their user profile.

 

After that, the main work was characterisation and user experience; We formulated a new site tree for the museum, and a new browsing concept – one that will allow easy planning of the visit, access to content during the visit, and the creation of a complementary learning environment that can give the curious visitor something extra.

 

 

Our goal was to create a new website, one that would unite all of its predecessors. We wanted the new website to really see the visitor’s needs and interests first – before the visit, during, and can also offer a complimentary experience after the visit.

 

First, we created the new program categories for the museum, and accordingly – the site’s main menu. At the same time we have also created an alternative route, that deals with other aspects of visit-planning. Lat but not least – we had to build and design a user friendly, accessible interface for online ticket sales.

 

The huge amounts of content that are constantly being uploaded to the website obliged us, firstly, to significant indexing work, and secondly, to a work by a 20-80 content plan; That is, twenty percent of the information can be reached quite quickly and with a “normal” visit, and the rest is intended for a deeper dive and a specific searches.

 

From a design point of view, the language deals with simplicity, and aims to give front stage to the content, like some kind of a transparent, thin container, that wraps the museum. The overall visual language was made subtle and measured – it was decided to lead with the colour red, and to use a layout inspired by the museum’s logo. We have intentionally avoided creating anything that might have the museum’s future visual identity stymied.

 

The launch of the new website has had immediate and clear results; The amount of visitors to the website increased significantly, the time spent on the site more than doubled, and the number of calls to the museum’s call center dropped.

UX/UI

Culture

XL

Client

The Israel Museum

Service

UX/UI

year

2017

Our goal was to create a new website, one that would unite all of its predecessors

From a design point of view, the language deals with simplicity, and aims to give front stage to the content, like some kind of a transparent, thin container, that wraps the museum