The iconic logo, utilizing icons and a selected color palette to highlight the country’s social and cultural diversity while maintaining a regal dimension.

The chosen graphic language, centered around its iconic logo, draws inspiration from the Knesset building’s shape, forming a dynamic and adaptable grid that gives viewers a sense of peeking inside the institution. The grid we created allows for clear distinction and differentiation between the various contents

A contemporary visual language for the Knesset’s various digital channels, designed to provide the public with a current, diverse, and accessible perspective on the events unfolding within the parliament.

Following the launch of the branding, a feature article by Yuval Saar was published in the design magazine “Portfolio”.
The article provides an in-depth look at the branding process from start to finish.