Building a computer in 1955? Complicated. Making good food in 2026? Simple.
WEIZAC is a new café and food spot at the heart of the Weizmann Institute, created as a tribute to one of the Institute’s pioneering stories: WEIZAC, Israel’s first computer and one of the world’s earliest electronic computers. Built at the Institute in the 1950s at the initiative of Prof. Chaim Leib Pekeris, the machine marked the beginning of Israel’s digital revolution, turning complex ideas, calculations, and wiring into one precise, groundbreaking system.
For the WEIZAC brand, we took this major technological story and translated it into an everyday language that feels accessible, light, and approachable. The visual language draws directly from the machine itself: its wiring systems, layers of color, internal movement, and the way different wires come together to perform a single action. Inspired by the colors of the wires, we created a warm and unexpected palette, which became the basis for a series of dynamic illustrations that weave lines, connections, and shapes into new images.
The verbal language follows the same principle, always moving from complex to simple. Just as WEIZAC broke down large problems into precise computational operations, the brand turns a scientific and technological story into a clear, human, and delicious culinary experience. Because building Israel’s first computer was complicated. Eating good food, having a coffee, and meeting in the middle of the day is much simpler.
Building a computer in 1955? Complicated. Making good food in 2026? Simple. WEIZAC is a new café and food spot at the heart of the Weizmann Institute, created as a tribute to one of the Institute’s pioneering stories: WEIZAC, Israel’s first computer and one of the world’s earliest electronic computers.
The visual language draws directly from the machine itself: its wiring systems, layers of color, internal movement, and the way different wires come together to perform a single action. Inspired by the colors of the wires, we created a warm and unexpected palette, which became the basis for dynamic illustrations that weave lines, connections, and shapes into new images.
The verbal language follows the same principle, always moving from complex to simple. Just as WEIZAC broke down large problems into precise computational operations, the brand simplifies a scientific and technological story into a clear, human, and delicious culinary experience.
