The color on this site is determined by the weather in Tel Aviv, the current temperature is:

25°

The October 7th massacre struck us as a nation and a country in the most severe way we have known. Painfully timed to mark the 50th anniversary of the Yom Kippur War, the deep wound was reopened.

The exhibition, “73-23,” is an anthology of 50 video works, curated as a mirror reflecting Israeli society in the 50 years between the two wars.

The exhibition travels for several months between different museums across the country, in private living room settings, and in special screening events.

 

The graphic language navigates the tension between fracture and growth. From the fracture, pain, and complexity that we are living in even now, the exhibition also seeks to present hope. Beyond disaster, war, pain, and trauma, there is also a great place for beauty, creation, hope, courage, and new beginnings.

 

The forms born from analog film footage have become building blocks in the language, representing five decades of Israeli society. In the visual interpretation, these rectangles are positioned between the strong 73-23 logo, between the two years indicating the range between the two wars.
They are dynamic, responsive, and change between formats, creating a sensitive and tension-filled compositional display. To represent pain and loss, there is a void at the points of intersection between the rectangles. The rich color palette brings hope and optimism, the typography corresponds with history but in a contemporary design, and the design compositions draw inspiration from the world of video in various formats.

Branding

Culture

L

Client

Zumu

Service

Exhibition Design, Branding, Print Production, Motion

year

2024

From the fracture, pain, and complexity that we are living in even now, the exhibition also seeks to present hope.

The rich color palette brings hope and optimism, the typography corresponds with history but in a contemporary design, and the design compositions draw inspiration from the world of video in various formats.