OFFF festival is one of the most respected and largest visual design events in the world, it hosts innovative designers and international studios, and provides a meeting point for designers from different countries and different fields. Every year the festival wears a different branding, and in 2018 we were chosen to brand OFFF Tel Aviv.
To celebrate the festival’s arrival in Tel Aviv, we created a visual identity for the event that dealt with the axis of design and the place where we live and design, between the western show and the Levantine show-off. The chosen concept was ‘Middle Eastern game-show’.
That is, the event itself is an escapist event, a grand and spectacular show – but also the Middle Eastern reality from which the event seemingly seeks to escape, sometimes looks like a delusional existential game show.
The graphic language is based on an array of different combinations between geometric shapes from the world of television game shows, and Middle Eastern geometric shapes. The different patterns are placed into an array of wheels, diamonds, and straps, in countless encounters and combinations that create a colourful and rich language.
The typography combines a stylish serif headline font, and a clean sans-serif font for the body texts, and another pixelated font that simulates strips of text moving on LCD screens. We designed the local versions of the fonts, Hebrew and Arabic, especially for the occasion.
That is, the event itself is an escapist event, a grand and spectacular show – but also the Middle Eastern reality from which the event seemingly seeks to escape, sometimes looks like a delusional existential game show
The graphic language is based on an array of different combinations between geometric shapes from the world of television game shows
We created a visual identity for the event that dealt with the axis of design and the place where we live and design, between the western show and the Levantine show-off. The chosen concept was ‘Middle Eastern game-show’
The typography combines a stylish serif headline font, and a clean sans-serif font for the body texts, and another pixelated font that simulates strips of text moving on LCD screens
To celebrate the festival’s arrival in Tel Aviv, we created a visual identity for the event that dealt with the axis of design and the place where we live and design, between the western show and the Levantine show-off. The chosen concept was ‘Middle Eastern game-show’.
OFFF festival is one of the most respected and largest visual design events in the world, it hosts innovative designers and international studios, and provides a meeting point for designers from different countries and different fields. Every year the festival wears a different branding
