The new municipal community country club on Tel Aviv’s Arlozorov street is situated on more than six acres, 3700 square meters of which are built, and provides services to thousands of members from the entire quarter.
The branding concept was influenced by the building’s unique architecture, mainly by the contrast between the geometric massiveness of the building on the outside, and the soft spaces and organic shapes of its interior. The combination of the soft and rounded with the geometric and angular is expressed in the typography we have designed for the place, with the logotype’s hollow and dynamic design, that also gives it a sporty feel that communicates the place’s purpose.
From that typographic treatment we set out to develop an entire language of graphic elements; Patterns, icons, and other linear elements, juxtaposed with full coloured geometrical shapes. The graphic language is present all over the complex; In posters, in signage design, and in its interior design.
Shortly after the branding launch, the centre was completely sold out. That is, all the subscriptions were sold out before the country club ever officially opened its doors to the public.
The branding concept was influenced by the building’s unique architecture, mainly by the contrast between the geometric massiveness of the building on the outside, and the soft spaces and organic shapes of its interior
The combination of the soft and rounded with the geometric and angular is expressed in the typography we have designed for the place, with the logotype’s hollow and dynamic design, that also gives it a sporty feel that communicates the place’s purpose.
From that typographic treatment we set out to develop an entire language of graphic elements; Patterns, icons, and other linear elements, juxtaposed with full coloured geometrical shapes.
