Between the years 2019 and 2021 we were the design studio for Waze, the most popular navigation app in the world. The app, which was established and developed in Israel, is used by tens of millions of drivers in over a hundred countries, and in the year 2013 was sold to Google for approximately one billion dollars. Since we were working with an existing brand, the brand’s guidelines file was our bible, which we worked by and developed according to the specific needs of a variety of projects; Employer branding products, marketing, digital and social media applications, illustrations, and various videos.