The guiding principle of Jericho, a restaurant in Jaffa’s Greek market compound, is combinations; Between what is considered high-end and what is considered low-end, and between the western & European and the eastern & Mediterranean.
The inspiration for the patterns in the graphic language came from oriental architecture and art (which is also present in the ancient building in which the restaurant itself operates), while the way images and day-to-day textures are edited is also a tribute to the sand of Jaffa’s seashore, or perhaps of the archaeological excavations in Jericho. There is also the use of elements that bring the classic style closer to the here-and-now of urban middle eastern life.
The logo is a combination of lettering, which draws inspiration from Jewish and Arabesque calligraphy, with a symbol that consists of a hybrid between palms and elements of Arab architecture, while the brand’s typography is in simple sans-serif fonts that balance its formal and textural richness.
The guiding principle of Jericho, a restaurant in Jaffa’s Greek market compound, is combinations; Between what is considered high-end
The inspiration for the patterns in the graphic language came from oriental architecture and art
There is also the use of elements that bring the classic style closer to the here-and-now of urban middle eastern life.
