The exhibition “The Ball” at the Design Museum in Holon (curator: Yaara Keydar), which took over the museum and exhibited in all of its spaces, and included hundreds of dresses and other exhibits, “The Ball” dealt with fashion’s ability to create worlds of fantasy, splendour and imagination. “The Ball” was among the most popular exhibitions in the museum’s history, and was visited by hundreds of thousands of visitors.
The graphic language is based on a game of transitioning from blurriness to sharpness, both in the logo and in other graphic elements – such as a circular array of dots, simulating an analog clock. These visual transitions were an expression of the exhibition’s regard to the transitions between the real and the dreamy & fantastic, and also the connection between ballroom fantasy and the concept of time. The colour scheme is quite simple, and consists of black and white with various shades of pink. The rich photographic language we have created with photographer Michal Chelbin complementing and adding to the palette.
We have also designed and produced a bilingual comprehensive catalog for the exhibition. The catalog is 250 pages in hardcover, screen printed, and its fore-edges painted black. The catalog reviews all of the exhibits that were on display in the exhibition, and also provides a glimpse to behind the scenes of its creation.
The exhibition “The Ball” at the Design Museum in Holon (curator: Yaara Keydar), which took over the museum and exhibited in all of its spaces
The graphic language is based on a game of transitioning from blurriness to sharpness, both in the logo and in other graphic elements – such as a circular array of dots, simulating an analog clock.
We have also designed and produced a bilingual comprehensive catalog for the exhibition. The catalog is 250 pages in hardcover, screen printed, and its fore-edges painted black.
