We have been accompanying the city of Holon since 2011; First we led the branding of the city as the children’s city, and as a design and art hub. During these years the city underwent a significant change, which allowed additional cultural centres to grow and prosper in it – and Holon became an important factor both on the Israeli cultural scene, and as the city of children.
Turning Holon into the Israeli city of children was a great success, but even the city of children has several faces, and the image of a big city in Israel cannot remain only within the realm of the childish world. That’s why when we developed a brand identity for the city that can be applied to all all walks of life in the city, we turned “childish” to “playful” – and playfulness is a value that can appeal to young people and adults alike, and also transcend into the worlds of culture and design.
The entire visual language expresses values of playfulness; From the bold colour palette, to the graphic elements that enables modularity and the creation of playful layouts and patterns.
The highlight of the graphic language is the logo, where the playful values of the brand come to full realisation. Moreover, it is an innovative logo for its time – the municipal logos that preceded it were always based on a large symbol and the name of the city next to it, while the new Holon logo is a logotype. Suddenly the name “Holon” is the first thing that stands out on every logo wall, and at a second glance the residents of the city can also recognise within the logo iconic buildings and monuments in the city, meaning that the logo addresses itself first and foremost to residents of Holon.
The highlight of the graphic language is the logo, where the playful values of the brand come to full realisation.
we turned “childish” to “playful” – and playfulness is a value that can appeal to young people and adults alike, and also transcend into the worlds of culture and design.
Turning Holon into the Israeli city of children was a great success, but even the city of children has several faces, and the image of a big city in Israel cannot remain only within the realm of the childish world
The entire visual language expresses values of playfulness; From the bold colour palette, to the graphic elements that enables modularity and the creation of playful layouts and patterns
