Tri-Logical Technologies is a leader in IoT mobile resource management solutions for Railway, Aviation, Logistics , Security and Defense markets.
Initially the company has contacted us for designing materials for its activity in a major international conference, but during the strategic research phase we have discovered that what Tri-Logical really needed from us at that point was branding its new star product – the Railblazer, A small device that knows how to monitor and track freight trains better. Our concept (and slogan) “Knowledge is power” emphasises our product’s advantages;
A small smart gadget that makes a huge difference. The visual identity was inspired by big data graphics and modernistic poster design. The logotype’s sharp, forward leaning angle and upper line transforms the product’s name into a speeding train.
While the visual language consists of conventional “tech-ish” design, it’s the language’s components – the use of a light blue colour scheme and a classic serif font, that create a surprising disruption in the field.
Our concept (and slogan) “Knowledge is power”
emphasises our product’s advantages;
A small smart gadget that makes a huge difference.
The visual identity was inspired by big data graphics and modernistic poster design.
The logotype’s sharp, forward leaning angle and upper line transforms the product’s name into a speeding train.
