We were privileged to rebrand the Online Store’s website, by the Schestowitz Group – one of Israel’s largest importers and distributors. In an era where online shopping is a common phenomenon, and a significant portion of households in Israel already do their weekly shopping online – the challenge was to get the buyers to make the same purchase at the website of an importer that works only with certain brands, and not at the supermarket’s, which seemingly works with everyone.
Therefore, the strategy had to first locate the objective advantages of the brand, and the added value it could create for its customers. Schestowitz’s website cannot compete with the supermarket in terms of the number of brands it offers in each category – but it can compete with them in terms of quality. That is to say, we do not offer our customers reduction, we offer them focus.
We identify a target audience of people that holds firm opinions and preferences regarding the brands they buy, and that audience is not interested in a variety of products when they already know what is “good” and “high quality” to them. In a world of endless choices, we offer time savings and high quality – our consumers are people who know what they want. They don’t have to decide between different brands, with us they will find only what they really like – ONLY THE BEST, that’s how ONLY’S was born.
The graphic language is based on sans-serif and bold typography in black and white, with the various categories on the site colourfully cataloged in pastel colours, which together with the photographed images add colour to the language.
In an era where online shopping is a common phenomenon, and a significant portion of households in Israel already do their weekly shopping online
We identify a target audience of people that holds firm opinions and preferences regarding the brands they buy, and that audience is not interested in a variety of products when they already know what is “good” and “high quality”
The graphic language is based on sans-serif and bold typography in black and white, with the various categories on the site colourfully cataloged in pastel colours
