The color on this site is determined by the weather in Tel Aviv, the current temperature is:

15°

PPL was a mediterranean hotel chain by Fattal, that operated in various locations on the coasts of Greece and Italy. The chain’s main target audience was younger crowds, hence its brand values – simplicity and straightforwardness.

 

The brand’s concept emerged out of the realisation that it wasn’t just the warm weather that attracts people to the mediterranean – it’s the warm people too. Meaning, the tourist fantasy is to meet the Mediterranean and experience their culture.

 

Our visual inspiration derived from the Mediterranean tasting meal, what in some places is called “Mazettes”, and in others “Antipasti”, and in any way revolves around the concept of smaller dishes you share with your friends.

 

Each hotel location got its own variation of the logo, and the layered mix and match graphics is present in every aspect of the visual language; from the typographic serif/sans-serif combo to stacking a variety of colourful shapes and textures. Unfortunately the project didn’t didn’t come to fruition because of Covid19 impact on tourism.

Branding

Hospitality

L

Client

Fattal Hotels

Service

Brand Strategy, Copywriting, Illustration, Signage

year

2018

PPL was a mediterranean hotel chain by Fattal,

various locations on the coasts of Greece and Italy

The chain’s main target audience was younger crowds

hence its brand values – simplicity and straightforwardness

The brand’s concept emerged out of the realisation that it wasn’t just the warm weather that attracts people to the mediterranean – it’s the warm people too

Our visual inspiration derived from the Mediterranean tasting meal, what in some places is called “Mazettes”, and in others “Antipasti”

Each hotel location got its own variation of the logo, and the layered mix and match graphics is present in every aspect of the visual language