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Tri-Logical Technologies is a leader in IoT mobile resource management solutions for Railway, Aviation, Logistics , Security and Defense markets.

 

Initially the company has contacted us for designing materials for its activity in a major international conference, but during the strategic research phase we have discovered that what Tri-Logical really needed from us at that point was branding its new star product – the Railblazer, A small device that knows how to monitor and track freight trains better. Our concept (and slogan) “Knowledge is power” emphasises our product’s advantages;

 

A small smart gadget that makes a huge difference. The visual identity was inspired by big data graphics and modernistic poster design. The logotype’s sharp, forward leaning angle and upper line transforms the product’s name into a speeding train.

 

While the visual language consists of conventional “tech-ish” design, it’s the language’s components – the use of a light blue colour scheme and a classic serif font, that create a surprising disruption in the field.

Branding

High tech

M

Client

Trilogical

Service

Branding, Advertising

year

2023

Our concept (and slogan) “Knowledge is power”

emphasises our product’s advantages;

A small smart gadget that makes a huge difference.

The visual identity was inspired by big data graphics and modernistic poster design.

The logotype’s sharp, forward leaning angle and upper line transforms the product’s name into a speeding train.